In 2017, Kentucky Performance Products began producing a video series as part of a new marketing effort. The purpose of the campaign was to demonstrate their understanding of the passion customers feel for horses. The campaign included print and online advertising as well.
Text accompanying the videos on Kentucky Performance Products’ website explains:
It’s why we do what we do.
It’s why you get up a couple hours before work on a hot summer day to school your horse. It is why you hang out at the barn, waiting for the storm to pass so you don’t miss an opportunity to ride. It’s why you barrow the quietest horse in the barn to take your significant other on a trail ride. It is why you love riding across the field bareback on a cool summer morning. It is why you do everything you can do to keep your horse happy and healthy. Here at Kentucky Performance Products, it is why we spend hours researching the best formulations and ingredients for our supplements so that we can help you address the challenges facing your horse.
Writer – Karen Isberg; Editor – Kathie Stamps; Videographer – Sheri Wood; Production Manager – Becky Young