Glenn Hebert with Horse Radio Network contacted the Arion Group to create a new logo design for his “Horses in the Morning” program, their first live morning show with an equine theme. He described it as a lively and entertaining look at the horse world and the people in it. Listener call-ins, contests and giveaways are regular features, so tuning in to “Horses in the Morning” is a fun way to wake up in the morning.
We chose a bright and cheery color scheme for the logo that is reminiscent of a sunrise. Concentric and expanding lines representing radio waves were incorporated into the silhouette of a horse’s head to create an interesting and dynamic symbol. The font is a clean sans-serif in the color of green, which is reminiscent of pastures horses graze on.
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